Hanne Kristiansen is a corporate innovator, founder of Creative ID, and researcher in partnership with the University of Sheffield. She has spent 18 years helping organizations understand what creativity actually is. In this conversation, we explore why the question “how creative are you?” shuts people down, while “how are you creative?” opens everything up. Hanne introduces the concept of creative intelligence, a foundational human capacity built on awareness, curiosity, and understanding your own creative preferences, and why in an era of AI, it may be the most important skill we’ve been neglecting all along.
Connect with Hanne: https://www.linkedin.com/in/hannekristiansen/
Takeaways
Creativity is often equated with artistic skills, but it encompasses much more.
Awareness is crucial for understanding one’s own creativity and work style.
The question should shift from ‘How creative are you?’ to ‘How are you creative?’.
Holding labels lightly allows for greater flexibility in self-identity.
Creative intelligence involves understanding one’s own preferences and those of others.
Mindfulness and awareness are foundational to enhancing creativity.
The interplay between routine and rhythm can lead to a more fulfilling work life.
AI should be leveraged creatively rather than seen as a separate challenge.
Understanding the ‘why’ behind actions is essential for meaningful engagement.
Collaboration benefits from recognizing and utilizing diverse creative styles. Awareness is essential but must lead to action.
Starting small in self-awareness can lead to curiosity about others.
Creativity is a skill that can be developed over time.
Human skills are crucial in the face of technological advancements.
Soft skills should be rebranded as hard-hitting skills.
Creativity is increasingly recognized as vital in various fields.
Education systems need to incorporate creativity into their frameworks.
Experiential learning is key to understanding creativity.
The journey of learning creativity should be tailored to individual needs.
Research is ongoing to understand barriers to accessing creative intelligence.
Chapters
00:00 The Rhythm of Work vs. Routine
06:22 Understanding Creativity and Awareness
12:55 The Importance of Labels and Identity
16:46 Creative Intelligence in the Age of AI
22:22 Questioning Assumptions and Creative Styles
32:04 The Interplay of Awareness and Action
35:05 Embracing Human Skills in the Age of Technology
38:58 Cognitive Flexibility and Creativity
43:07 The Role of Education in Fostering Creativity
57:01 Understanding Creative Intelligence
01:01:09 Research and Community Building for Creative Growth










